Accelerate provides Sephora the opportunity to see what is emerging within the market. While a sustainable focus previously has only been a requirement of vendors in the program, it was present across all brands this year.

While MAC Cosmetics is the first beauty brand to exhibit at TwitchCon, it joins a number of brands across fashion and beauty that are finding opportunities to get involved with the gaming community.

According to Pitchbook, there have been 43 private equity deals within the U.S. beauty market so far in 2019, and some brands have taken on heavy debt in order for the private equity owner to facilitate the purchase.

Launched in January 2019, makeup and skin-care brand Comme Deux stems from the Danish subscription beauty box company Goodiebox. It will be sold through 17 Urban Outfitters locations, with seven in the United States and 10 and in the United Kingdom.

Beauty brands, in recognizing their environmental impact and need to evolve rapidly, are looking for more creative and experimental solutions. In the case of Moroccanoil, that means working with students.

Peterson spoke with Glossy about the brand's choice to offer equity, its plans for The Ritual and the new positions it's added since going DTC.

On Wednesday, the beauty conglomerate announced three winners: online beauty membership program Baalm, augmented reality company Rosebud AI and skin-care discovery platform Seknd.

Men's wellness ads commonly use humor and visual euphemisms to make subjects like hair loss less uncomfortable, compared to macho-images from a decade ago that prized shirtless hunks and most-interesting-man personalities. Now, these brands say, men can just be themselves.

Shopify, the publicly traded e-commerce platform and retail point-of-sale system provider that earned over $1 billion in 2018 revenue, is now allowing brands to sell hemp and hemp-derived CBD products through their platform in an official capacity.