Why more beauty brands are advertising on TV streaming platforms Faced with rising customer acquisition costs on social media, beauty brands are looking at connected TV and over-the-top ads through streaming platforms like Hulu and Vudu.
Hairstylist and Ouai founder Jen Atkin: ‘Video content is the next big thing’ in the hair-care industry Jen Atkin spoke with Glossy about why video content is so important, how Mane Addicts and Ouai are approaching it, and what she thinks is behind the hair-care category's growth.
Flamingo expands product assortment beyond hair-removal products A year after its October 2018 debut, personal care brand Flamingo is pushing past razors and wax kits with its fifth product, Mons Mist, launched Tuesday. It's a spray to condition pubic hair and skin. To date, Flamingo has sold at least 1.5 million razor handles.
‘It’s one of the platforms of the future’: Versed launches ‘skin-care hotline’ via text message The purpose of the hotline is not to sell customers on Versed products directly, which are sold online through VersedSkin.com as well as Riley Rose, Revolve, Dermstore and all Target doors. Instead, Versed — which was born, in part, out of Clique Brand’s private Facebook group — is using text...
With new e-commerce feature, Feelunique attempts to enter the beauty ingredient conversation U.K.-based e-commerce retailer Feelunique is aiming to demystify ingredient transparency with a new online feature that debuted on Thursday.
Nordstrom banks on beauty services to drive customers to its NYC flagship On October 24, Nordstrom is set to open its new Manhattan flagship, a colossus of seven stories and 320,000 square-feet. The beauty department itself is two levels, with one as a traditional beauty floor and the second dedicated to 110 services options.
Dermatology telemedicine picks up pace with Face Rx Musely, an e-commerce marketplace and site for crowdsourced beauty tips, launched on Tuesday its own dermatology telemedicine brand called FaceRx. FaceRx joins other telemedicine beauty platforms, including Curology, Hims, Hers and Skin Laundry’s brand SLRx.
Kohl’s teams with Facebook and Instagram to update its beauty department The new Beauty Checkout, which launched Monday, is a quarterly rotation of 13 beauty and wellness brands. It is an extension of a new initiative called Curated by Kohl’s in which the retailer is working Facebook and Instagram to identify digitally-native brands to bring on.
What’s behind S.C. Johnson’s beauty acquisitions S.C. Johnson has a long history of acquiring companies and while Sun Bum and Oars + Alps are its first beauty acquisitions, S.C. Johnson has been building out its lifestyle-brand product portfolio since 2015.