This week, Kohl's launched 12 concept beauty departments. This includes doubling the size of the department from 750 square feet to 1,500 square feet, introducing augmented reality try-on mirrors through Modiface, offering updated in-store fixtures and lighting, folding in new brands and dedicating beauty store associates to the space.

In a tough brick-and-mortar retail environment, beauty services are becoming a tactic to drive customers and clients to stores. Venture capital firm Index Ventures is now focused on how it can support the growth in beauty services through investments. 

Between October 2017 and now, CoverGirl made several publicized efforts to modernize its brand, including ditching its signature tagline, “Easy, breezy, beautiful,” for “I am what I make up,” opening a Times Square flagship store and signing on brand ambassadors like Food Network host Ayesha Curry and 71-year-old model Maye...

Care/of acquired wellness app LabLyfe to demystify the confusion around wellness. The long-term play is to incorporate LabLyfe’s data into Care/of’s marketing and communication. LabLyfe data could also be used to inform Care/of's product development in the future.

Personalized beauty is being taken to new levels with at-home testing kits.

Traditionally, competitive shopping in-store and trade shows defined the hunting ground for buyers and merchandisers, but the rise of Instagram has added another dimension to their discovery methods.

Launching on Nov. 1 and called Cirefusion Thérapie 135, the $65, 30-minute facial service uses warm wax on a client’s face as a means of boosting the active ingredients.

Call it a kind of radical transparency, but beauty brands are peeling back the curtain for customer engagement and sales.

Over the past three years, British-based beauty companies Lush, Pai and Molton Brown have been trying to navigate the opaque space. While Brexit can be perceived as a U.K.-specific issue, the ramifications are widespread and impact these beauty brands'  ability to hire and retain talent, their relationships with third-party partners,...