More fashion brands are making the ‘easy transition’ to home decor Category expansion is a common tactic for fashion brands looking to bring in new customers, and home decor is increasingly their category of choice.
John Varvatos on new brand OTD and its stores-first sales strategy Four months after OTD soft-launched, Varvatos said he’s finally ready to start talking about how it differs from his work at his previous brand. The differences aren’t just aesthetic, although OTD has a younger target demo and a more pop-culture-focused look compared to the rock and roll of John Varvatos. Think clothes...
Inside accessories brand Lele Sadoughi’s 2-year growth plan After two consecutive years of 100% revenue growth, the company is now moving up projects planned for further down the road, said its founder, Lele Sadoughi. Specifically, the second Lele Sadoughi store is opening in California in May, one year after its first store in Dallas. And the company plans to...
Week in Review: Ukraine, the UN’s climate report and Cartier v. Tiffany In this week's episode, the hosts discuss the ramifications of the Russian invasion of Ukraine on Ukrainian fashion and the efforts across the industry to send aid to Ukraine. Also this week, the Intergovernmental Panel on Climate Change report, including what fashion brands are doing to reduce emissions, and a...
How OnlyFans is courting designers and bringing more fashion talent to the platform OnlyFan's Creative Fund: Fashion Edition is an incubator program OnlyFans launched on Thursday that will connect around a dozen fashion creators with mentors including stylists Maeve Riley and Law Roach, and beauty guru Sir John.
Following Google’s privacy changes, brands seek new ways to acquire and retarget customers With Apple implementing similar privacy changes last year, brands and advertisers have a headstart in discovering ways to retarget customers without relying on cookies, for example. Brands are now diversifying their marketing mix, with a focus on channels less heavily affected by changes at Google and Apple, including SMS and...
Mexico gains traction as manufacturing alternative for U.S. brands producing overseas Fashion brands have increasingly embraced the idea of nearshoring, or bringing parts of the supply chain closer to where their business is geographically based. Mexico, in particular, is emerging as a popular destination for brands based in the U.S.
How DTC underwear brand Parade is using variable video ads to acquire customers But rather than make discrete single video campaigns and sharing one at a time, Parade has taken a novel approach. Using a company called QuickFrame, Parade created dozens of pieces of videos that can be reassembled controlling for things like different models, different music, etc.
- Week in Review: ABG’s vision for Reebok, Yeezy Gap x Balenciaga’s drop, Macy’s spinoff announcement
This week, Authentic Brands Group announced a strategic partnership with New Guards Group, with the goal of making Reebok into a luxury-streetwear crossover brand to compete with Nike. Elsewhere, Ye and Demna finally dropped their collaboration through the Yeezy Gap line, and Macy's announced that it won't separate its online...