The same-day shipping revolution has come to DTC brands Faster shipping times have increasingly become the norm, pushed by fast fashion companies like Asos, even as supply chain disruptions have caused massive delays. Now, several fashion brands are taking the race toward faster shipping to its logical endpoint: same-day delivery.
How J.Jill is winning over Gen X J.Jill’s target audience is also a bit older than that of comparable brands, centered on 45- to 60-year-olds. According to svp Elliot Staples, despite being an influential force in fashion, women in this age group are surprisingly underserved by much of designer fashion, which often feels like it’s designed exclusively...
Investors are still pouring tens of millions into sneaker e-commerce startups In the last month, investors have put more than $10 million into young sneaker e-commerce companies, including Kyx World and Kicks Crew. Although mainstays like StockX and GOAT have raised hundreds of millions and are now billion-dollar companies, sneaker startups are continuing to drive investor interest and confidence.
More fashion brands are making the ‘easy transition’ to home decor Category expansion is a common tactic for fashion brands looking to bring in new customers, and home decor is increasingly their category of choice.
John Varvatos on new brand OTD and its stores-first sales strategy Four months after OTD soft-launched, Varvatos said he’s finally ready to start talking about how it differs from his work at his previous brand. The differences aren’t just aesthetic, although OTD has a younger target demo and a more pop-culture-focused look compared to the rock and roll of John Varvatos. Think clothes...
Inside accessories brand Lele Sadoughi’s 2-year growth plan After two consecutive years of 100% revenue growth, the company is now moving up projects planned for further down the road, said its founder, Lele Sadoughi. Specifically, the second Lele Sadoughi store is opening in California in May, one year after its first store in Dallas. And the company plans to...
Week in Review: Ukraine, the UN’s climate report and Cartier v. Tiffany In this week's episode, the hosts discuss the ramifications of the Russian invasion of Ukraine on Ukrainian fashion and the efforts across the industry to send aid to Ukraine. Also this week, the Intergovernmental Panel on Climate Change report, including what fashion brands are doing to reduce emissions, and a...
How OnlyFans is courting designers and bringing more fashion talent to the platform OnlyFan's Creative Fund: Fashion Edition is an incubator program OnlyFans launched on Thursday that will connect around a dozen fashion creators with mentors including stylists Maeve Riley and Law Roach, and beauty guru Sir John.
Following Google’s privacy changes, brands seek new ways to acquire and retarget customers With Apple implementing similar privacy changes last year, brands and advertisers have a headstart in discovering ways to retarget customers without relying on cookies, for example. Brands are now diversifying their marketing mix, with a focus on channels less heavily affected by changes at Google and Apple, including SMS and...