How designer Sandy Liang is using a pop-up as a creative testing ground The virtues of a pop-up store as a business tool have been well-explored by now, from offering a good brick-and-mortar experience to gaining new customers. But for its host, a pop-up can be just as rewarding creatively as it is from a business perspective.
Poshmark leans on celebrity partnerships for customer acquisition Resale comes with a host of challenges and advantages that make it unique when compared to traditional retail. To overcome one challenge -- acquiring new customers with less control over inventory than traditional designers -- resale platform Poshmark launched a new partnership with tennis superstar Serena Williams this week. The...
A new membership program looks to alleviate pain points of emerging fashion designers The internet has done many wonderful things for fashion, particularly smaller brands and independent designers. Small fashion brands that would never have been able to get off the ground ten years ago can now find modest but sustainable success through small online stores and a dedicated social media following.
‘He had complete control’: Why Karl Lagerfeld was the exception to fashion’s new rules With the passing of Karl Lagerfeld, the world of fashion lost one of its most indelible personalities. In many ways, Lagerfeld shaped the brands he worked with, rather than the other way around. Today, a brand's business objectives often stand in the way of a creative's vision.
‘We were first’: Faced with new competition, eBay wants to remind the sneakerhead industry of its roots In the early days of sneaker culture, there was no Stadium Goods, no StockX, no GOAT and no Flight Club. Instead, there was only eBay.
NYFW Briefing: How NYFW became a gateway for Chinese brands Xu Ying, the designer director of Chinese streetwear brand Peacebird, wore a T-shirt featuring Elmo from Sesame Street surrounded by Chinese writing and graffiti-style art while the brand’s show was being set up at Pier 59 in Chelsea. The Elmo T-shirt was emblematic of what the designer says is a...
‘There’s a lot of confusion’: The changing job of the NYFW fashion photographer For years, Bryant Park and its famous white tents were home to New York Fashion Week. Then in 2010, the bulk of the week was moved to Lincoln Center. But for the last four years or so, NYFW has become decentralized, and few have felt the effects of this change...
In a sneaker market dominated by resale, Foot Locker is aiming to stay relevant Foot Locker has invested $100 million into sneaker resale platform Goat, which merged with boutique brick-and-mortar sneaker reseller Flight Club last year. The investment is the largest ever single investment into a sneaker resale platform, dwarfing other similar investments like the $44 million investment that StockX got last year.
NYFW Briefing: The deconstruction of gendered fashion continues One of the most notable themes of the day was the increasingly blurred line between women’s and men’s fashion. At Nanushka’s fall.winter 2019 presentation, designer Sandra Sandor debuted her first collection where she designed both men’s and women’s wear at the same time.