‘It’s not doing enough’: Amazon’s counterfeits business is a deal breaker for luxury brands While Amazon may be prepping a luxury platform, there’s at least one luxury house that will not be involved. In a fourth-quarter earnings call on Tuesday, LVMH CEO Bernard Arnault implied that the company had been approached by Amazon in the past and said that he would never agree to...
‘You can’t expect instant success’: Why some retail tech incubators are finally paying off Retail incubators need big investment in order to see big rewards, and the ones that have had the most success, like Walmart Labs, prove that. But without big investment and adequate support from upper management, these programs can fizzle out before they ever get the chance to make much of...
High-end fashion brands are writing off Amazon’s rumored luxury platform Amazon has posed challenges for luxury fashion brands, including selling counterfeit products. Even if it cleans up its act, it’s unclear whether that would be enough for it to win over luxury brands.
Foot Locker consolidates eight loyalty programs into one For more than 10 years, Foot Locker has had a consistent, relatively successful loyalty program called VIP. But the company has grown from a single retailer to a portfolio of brands that includes Champs Sports, Eastbay, Footaction, Lady Foot Locker and Kids Foot Locker. Each have had individual loyalty programs associated...
With strong investor support, Seasons looks to get men to rent clothes When Regy Perlera first began pitching his streetwear rental startup in early 2019, Seasons, to investors, he was met with a healthy amount of skepticism. The popular conception was that men don’t rent. Rent the Runway, for one, has no immediate interest in men’s rental, said COO Maureen Sullivan. But Perlera,...
‘An extension of the brand’: Inside Peloton’s apparel ambitions Peloton is placing a bigger emphasis on its retail and apparel offerings. The athletic brand, known most widely for its stationary bikes and workout classes, released a collection of men’s and women’s apparel on January 15 in collaboration with Gap subsidiaries Hill City and Athleta. Peloton vp of apparel Jill Foley...
‘Allbirds is an outlier’: Why VC-backed direct-to-consumer brands are hitting a wall Throughout the 2010s, numerous fashion brands popped up with a simplistic business model: focus on a single product or small suite of related products, sell direct and online-only, and advertise aggressively on social media. This model worked for brands like Warby Parker and Bonobos, and countless brands followed suit. But...
DTC brands’ growth-at-all-costs strategy is stunting product development Cost-per-acquisition on social media is much higher than it used to be, meaning that the Warby Parker approach to aggressive expansion is eating up the budget that could otherwise go toward product development.
Fashion is linking with travel to offer customers new convenience Colin Hunter, co-founder of bespoke menswear brand Alton Lane, has a goal is to integrate his brand’s custom suit-fitting into travel. Right now, the brand is working on a cruise partnership where customers get fitted on the first day of a cruise and have a custom suit waiting for them...