As Victoria’s Secret’s dominance wanes, more inclusive bra brands are swooping in to pick up the pieces In the third quarter of 2018, the once-dominant underwear brand Victoria’s Secret saw yet another dip in overall sales as it struggles to regain an audience that is increasingly choosing competitors. In the wake of Victoria’s Secret’s falling out of favor, a number of other brands are capitalizing on the...
Major sneaker resellers share how the market is leading to ‘the reinvention of retail’ The sneaker resale industry is valued at more than $1 billion, and resellers like Stadium Goods have received funding from major players like LVMH’s Luxury Ventures investment arm. We spoke to some of the biggest resellers in the world -- GOAT, StockX and Stadium Goods -- to explore where the...
With acquisition of Stadium Goods, Farfetch solidifies streetwear and luxury’s relationship The move comes at a time when the worlds of streetwear and luxury are increasingly coming together and Stadium Goods has been at the center of this convergence. The reseller previously received significant funding from LVMH’s investment arm. Both companies stand to gain from the move, each offering access to...
Money is the only thing that will make fashion brands take responsibility for their mistakes Controversies in fashion, from harmless gaffes to crude and offensive statements to outright instances of harassment and assault, happen constantly. The fashion industry is notorious for its loose morals in everything from the treatment of models to the sourcing of its materials. But when these controversies arise, brands often react...
How the primary and secondary fashion markets are coming together With all the money being poured into the resale world by consumers today, how do brands feel about so many of their potential customers buying their clothes from somewhere else? Surprisingly, many brands are not as hostile to the resale market as one might think.
Yoox targets millennials with new AI shopping avatar Yoox, one half of the Yoox Net-a-Porter group, announced today the launch of a new tool called YooxMirror that introduces several new functions to the brand’s iOS app, some of which are in line with other trends in the e-commerce industry and some are completely unique.
Farfetch launches visual search feature as luxury plays digital catch-up There have been rumblings about Farfetch bolstering its visual search feature for several months now. In October, Digiday reported that Farfetch was building in-house visual search technology. Now, the company has announced a partnership with visual artificial intelligence company Syte to launch an in-app, iOS search feature.
How digital sports media company Overtime is using merch and pop-up retail to engage its audience When digital sports media company Overtime was first founded by Dan Porter, the team would get frequent requests from its young audience wondering where to get T-shirts with the O logo on the front. These shirts were not for sale and had been made just for the company’s employees, but...
Chanel is showing the first signs of evolving into a more flexible, millennial-oriented company Luxury brands are not known for being the most responsive to change and Chanel is the textbook case of a big, slow, stubborn luxury brand. So it was a surprise when Chanel announced on Monday that it would discontinue or severely limit the use of exotic skins and fur in...