When Bill White founded Scarpe di Bianco, a brand that makes small batch, handmade Italian leather shoes, “comfort was a four-letter word” in the luxury shoe industry, he said.

SoulCycle has been selling limited selections of branded apparel for close to 13 years, but with its latest collection of athleisure products, the brand is branching further into the fashion world than it ever has before.

TrueFacet, the luxury watch and jewelry resale platform, is mixing up its email marketing strategy by eschewing all generic email campaigns and focusing entirely on personalized emails.

The virtues of a pop-up store as a business tool have been well-explored by now, from offering a good brick-and-mortar experience to gaining new customers. But for its host, a pop-up can be just as rewarding creatively as it is from a business perspective.

Resale comes with a host of challenges and advantages that make it unique when compared to traditional retail. To overcome one challenge -- acquiring new customers with less control over inventory than traditional designers -- resale platform Poshmark launched a new partnership with tennis superstar Serena Williams this week. The...

The internet has done many wonderful things for fashion, particularly smaller brands and independent designers. Small fashion brands that would never have been able to get off the ground ten years ago can now find modest but sustainable success through small online stores and a dedicated social media following.

With the passing of Karl Lagerfeld, the world of fashion lost one of its most indelible personalities. In many ways, Lagerfeld shaped the brands he worked with, rather than the other way around. Today, a brand's business objectives often stand in the way of a creative's vision.

In the early days of sneaker culture, there was no Stadium Goods, no StockX, no GOAT and no Flight Club. Instead, there was only eBay.

Xu Ying, the designer director of Chinese streetwear brand Peacebird, wore a T-shirt featuring Elmo from Sesame Street surrounded by Chinese writing and graffiti-style art while the brand’s show was being set up at Pier 59 in Chelsea. The Elmo T-shirt was emblematic of what the designer says is a...