Recently bankrupt, True Religion pivots to streetwear When Chelsea Grayson took over as CEO of True Religion at the end of 2018, she knew the brand had fallen from its earlier days of glory. According to Grayson, True Religion was one of the definitive streetwear brands coming up in Los Angeles in the early 2000s, but it...
As the secondary market’s influence grows, rifts are forming between brands and resale platforms Neiman Marcus' big investment in fashion reseller Fashionphile last month, along with a few other brand-reseller team-ups in recent months, shows that brands are more willing to work with resellers than they have been in the past. As predicted, the primary and secondary markets have begun to converge, but the relationship...
‘Brands are becoming important parts of people’s lives’: Why Gant is making non-fashion movies Following its first experiment in TV production, via a web series with talk-show host Craig Ferguson in late 2017, Gant has produced a feature length documentary film, which explores why people are making drastic career changes.
How fashion brands are tapping into the exclusive Reddit community As Facebook and Instagram become increasingly crowded spaces, brands are looking to engage consumers on less-saturated social platforms. Reddit, with its more than 500 million monthly users, is a tempting but tricky opportunity.
How The RealReal and Rent the Runway are using personalized email reports to deepen customer loyalty As alternative ownership models become increasingly popular in fashion, culminating in reports last week that The RealReal could be closing in on a $1 billion valuation, an interesting strategy has developed from frontrunners in this area including The RealReal and Rent the Runway: personalized emails breaking down the individual customer's impact (on...
NYC’s Meatpacking District is launching events to draw brand tenants While Soho and Hudson Yards have recently been the most exciting neighborhoods in New York City’s retail scene, the Meatpacking District, under the guidance of LeFrancois, has quietly been amassing its own stable of experiential retail over the past few years, ever since the mass exodus of brands like Stella McCartney,...
Express is ramping up its influencer collaborations Express’ latest design collaboration involving model and influencer Rocky Barnes is the latest in a string of partnerships the brand has been involved in, coming a few months after a similar collection with influencer Olivia Culpo.
Keds is the latest footwear brand to forego trends in favor of sustainability Keds is the latest footwear brand to dip its toes into the world of sustainable fashion. The brand has created a new collection of shoes with textile company Ace & Jig which includes a limited-edition shoe made entirely from the scraps of material used for the rest of the collection....
Everlane is creating the ‘anti-hype’ sneaker Amid the booming sneaker market, Everlane is hoping to bring something to the market that most sneaker brands are lacking: sustainability.