The explosion of e-commerce over the last year has been a godsend for brands and retailers that are struggling with store closures, but it comes with its own set of risks. For one, the combination of e-commerce growth and the holiday shopping rush has led to a significant increase in...

Ian Rogers was brought on as LVMH’s chief digital officer to innovate the group's online retail efforts. 24S, which he helped found in 2017, was among the biggest attempts. Since its launch, the e-commerce site rebranded from its initial name of 24 Sevres and shifted focus to an international customer....

In preparation for a holiday where consumers will be heavily focused on digital, Ralph Lauren has planned several unique digital launches, from Snapchat integrations to virtual stores to gaming, over the course of the next month.

This week, apparel brand Draper James debuted its latest addition to its ongoing SMS strategy, something CEO Erin Moennich said the company has experimented with for the last year but has seen strong growth in during the pandemic. The new feature, called DJELF, is a gift concierge customers can text...

Foot Locker had a strong quarter, according to its latest earnings report. Over the three months ending on Oct. 31, the brand brought in $128 million in revenue, beating the $122 million it brought in during the same period last year.

While other brands like Freitag and Patagonia have opted to sit out of Black Friday altogether, Griffiths said she was inspired to try out an early warehouse sale as an alternative after the success of a previous warehouse sale the brand held in April, which saw similar record sales.

Outside of Rowan, which raised $4 million in funding last year, fashion brands including Frame and M.M. LaFleur have refocused their retail efforts on appointment-booking and in-store services to make up for the fact that, for most standard purchases, consumers now opt to order online. Deloitte said it expects to...

After the CFDA canceled its slate of resort presentations in April, a number of brands like Brand Assembly and Gucci canceled their resort collections entirely to focus on just two big collections per year. For the brands that are going through with resort, many are using it as an opportunity...

The brand's earnings for its fiscal first half of 2021, or April through October, show that Burberry's head-start on digital didn't keep it from feeling some heavy effects from the pandemic.