Confessions of a brand fighting counterfeits: ‘We’d easily win in court, but it’s not always worth it’ Counterfeiting has always been a problem for fashion brands. It’s one of the main reasons luxury brands are hesitant to engage with Amazon. And counterfeiting has only gotten worse with the rise of e-commerce. Glossy spoke one fashion brand founder dealing with the issue about how counterfeiters harm a brand's...
Rare Beauty’s Katie Welch on social impact: ‘Brands can make a difference’ In this talk, recorded during Glossy' recent Beauty Summit, Rare Beauty CMO Katie Welch spoke with Glossy about how brands can use their platforms for social good and what mental health services Rare Beauty is supporting.
2020 brought the actual, definitive, final end of department store dominance It feels like department stores have died a thousand deaths over the last five years. Numerous publications, including Glossy, have written stories heralding the end of department stores’ influence, based on a slew of factors like their slow adoption of e-commerce and fashion brands' increased focus on their direct-to-consumer business.
How China’s swift recovery boosted it to fashion capital status Brands have realized they can't just focus marketing efforts in the U.S. and Europe, and expect the Chinese audience to keep buying.
Walmart’s Musab Balbale: ‘Beauty has a halo effect on all of Walmart’ While many companies in the beauty space shifted their focus to primarily digital this year, Walmart has prioritized both online and brick-and-mortar commerce throughout the pandemic. Walmart expanded its beauty assortment with indie brands, elevating their display and positioning of those brands and ramped up online content for beauty shopping...
The Glossy guide to what’s in and out for 2021 In some years, compiling our annual in-and-out list is difficult. Fashion and beauty trends often change slowly, and the industries tend to adopt and dismiss strategies over time, rather than all at once. The start of a new year doesn't always signal clear, significant alterations to the way brands will...
For fashion brands, 2021 is the year of no plans Fashion brands have learned that planning too far ahead or with too much confidence is useless, with circumstances changing so rapidly. For many, 2021 is the year of no plans.
Brands are preparing for shipping problems to continue into January As early as October, brands and retailers across the country had begun preparing for what many were calling “shippageddon,” when the amount of holiday packages being shipped and delivered would overwhelm carriers and infrastructure, causing massive delays. Now that the holidays are upon us, not only is that proving true,...
Verishop’s new social commerce feature seeks to recreate IRL shopping with friends Since March, Verishop has aimed to capitalize on the lack of in-store shopping by making a series of improvements to its social commerce capabilities. Most recently, it launched online group shopping, a common offering in Asia that has yet to take off among U.S. retailers.