In some years, compiling our annual in-and-out list is difficult. Fashion and beauty trends often change slowly, and the industries tend to adopt and dismiss strategies over time, rather than all at once. The start of a new year doesn’t always signal clear, significant alterations to the way brands will work.
This was not one of those years. The number of industry changes that 2020 drove was overwhelming. For example, what’s now “out” are department stores, physical retail and any kind of formalwear, while what’s “in” are marketplaces, online shopping and athleisure. The Glossy team had abundance of 2020 transformations to tap for this story — here’s our attempt to catalog what’s hot and not going into 2021.