As part of President Joe Biden’s campaign in 2020, he released a plan for a campaign called Buy American, a $700 billion effort to invest in American manufacturing and American-made goods. It’s exactly what American-made brands have been asking for: institutional backing to help those that have chosen to forsake...

According to StockX CMO Deena Bahri, international growth was a goal of 2020, but the non-U.S. market is going to be even more important this year. In 2020, the company’s overall sales grew by nearly 100%, but growth outside the U.S. was more than double that rate. International sales, defined...

Multiple British brands told Glossy the first few weeks have been equal parts frustrating and confusing as they struggle to adjust to what they say was a mismanaged and miscommunicated new status quo.

In April, DTC brand Lively was among a number of DTC brands including Mack Weldon and ThirdLove that took its first plunge into a new marketing channel: linear TV. Since, brand founder Michelle Cordeiro Grant has been surprised by its consistently low cost and high reach. Now, as the brand...

Like many founders focused on sustainability, Frank & Eileen's Audrey McLoghlin found it hard to stand out for genuine environmental accomplishments. Today, practically every brand includes sustainability as part of its marketing, and there are few rules in the U.S. governing what sustainable claims brands can make.

In 2020, womenswear brand LoveShackFancy released more than half a dozen collaborations with partners including Bandier, Target, Lele Sadoughi and Morgan Lane, all of which sold out in minutes. Founder Rebecca Hessel Cohen and president Stacy Lilien said collaborations will play an even greater focus in 2021.

Et Tigre, a Los Angeles-based fashion brand, launched a peer-to-peer resale marketplace on its online store on Tuesday. It lets shoppers sell directly to each other. Et Tigre co-founder Adele Tetangco said the marketplace only requires her to approve each product before it is listed, while the rest of the...

In late November, Mission Brand Alliance, a joint group of close to 30 sustainability-focused brands, sent out a group holiday catalog to 250,000 customers gathered from the brands’ mailing lists. The marketing effort was intended to boost the brands' sales and awareness at a crucial, marketing-flooded time. The brands pooled...

Uoma Beauty founder Sharon Chuter speaks about inclusion, politics and diversity in beauty, and the key to navigating these complicated waters while leading a brand.