How category expansion is fueling 11 Honoré’s growth At the beginning of this season’s New York Fashion Week, plus-size fashion retailer 11 Honore hosted its own kick-off to the week with a rooftop party celebrating the launch of its latest brand partner, Good American.
Fashion brands embrace ‘community marketing’ with workout classes Fashion brands are turning to workout classes and other wellness-related perks to build their audience.
‘It’s an arms race’: Inside the competition between watch counterfeiters and authenticators Watches, particularly ultra-high-end watches produced in Switzerland, are complex devices, and in order to successfully pass off a fake one as real, successful counterfeiters have had to become almost supernaturally good at mimicking many of the fine details of the real watches. To keep up with increased sophistication of counterfeits,...
How Moda Operandi rebranded to cater to its core customer On Friday, Moda Operandi, the fashion discovery platform that lets customers shop from looks they see on the runway, debuted a site rebrand tied to a new focus on discovery.
‘A big touchpoint for acquisition’: Brands are opening service-based stores to attract new customers As DTC and digitally-native brands continue to see the value in a brick-and-mortar presence, a new trend is emerging in the form of stores that are focused more on services and less on products.
‘We’re trying to dial it up’: Inside Clarks’ largest marketing campaign to date On Monday, the brand launched its most widespread -- and expensive -- campaign to date, along with a significant shift in marketing strategy.
‘The odds are not in their favor’: Forever 21’s chances at a post-bankruptcy future Reports emerged on Wednesday that Forever 21 is likely facing a bankruptcy process in the next few days, but there have been rumblings of the company’s struggles for years. So what finally led the company to its current breaking point?
‘The illusion of deceit’: The success or failure of fashion memberships hinges on the fine print Across fashion, membership models have become a normal part of everyday shopping. Companies like Stitch Fix, rental platforms like Rent the Runway and Nuuly, big brands like Nike, and cosmetics retailers like Sephora all have introduced paid membership programs in order to build a loyal, recurring audience. But when these...
‘Investors want profit, not more overhead’: What Farfetch’s acquisition streak means for its future Farfetch may not be acquiring Barneys, as a report in the New York Post recently reported, but it has been on a buying streak -- and its acquisitions may prove more trouble than they're worth.