‘They need to be treated well’: How department stores are using stylists as a marketing tool Back in the day, there was an open secret at department stores. If you saw someone coming into the store, buying up a huge amount of clothes and returning them a day or two later, they were probably a stylist and they probably used those clothes in a photo shoot.
High-end brands are leaning on buy-now, pay-later to lower customers’ barrier to entry Within two months of debuting a buy-now, pay-later option for customers, Australian peer-to-peer fashion rental platform Designerex saw more than 30% of consumers adopting it. The model has been key to the company’s growth in Australia and to their plans for growth in the U.S., where it launched in May...
1 year in: How BaSh used a clothing rental program as a marketing tool A year ago today, French brand Bash opened its Nolita store with an experimental free rental program called the Dream Closet in an effort to get people new to the brand to try out some product. One year later, the brand said that aside from some logistical challenges, Dream Closet...
‘It’s hard to get in the door’: How new brands navigate factory partnerships Young digitally native brands looking for unique new ways to manufacture products often find it hard to convince factories, some of them up to 100 years old, to do things differently. The brands are often new enough that they have little proven success or leverage. To get their foot in...
Veja’s Sebastien Kopp on creating the latest cult sneaker brand: ‘We can only do what we do’ "We just wanted to make the shoes that we wanted to make in the way we wanted to make them."
‘Devastating to small companies’: How fashion brand Lafayette 148 is dealing with tariff changes A major theme of the Trump presidency so far has been the ongoing turmoil with China over trade. The recent tariff raises from the Trump administration, which saw a 10% increase in tax on certain imports from China including apparel and footwear, are one such result of this conflict. Those...
‘It solved some of our biggest problems’: How customer feedback brought Lulus back to brick-and-mortar In 2008, Lulus sold all of its brick-and-mortar stores and transitioned into a fully online-only brand. It was a smart move that let the company grow in a way they would not have been able to if they kept their physical retail investments. But in doing so, according to CEO...
‘It’s the most important thing we do’: How fashion brands are streamlining the sampling process Normally, when Jessy Dover begins designing a new bag for her brand, Dagne Dover, the process from conception to finally selling the bag takes about a year. For the brand's newly launched baby bags, a product category it had never tackled before, that process was twice as long and required...
NYFW Briefing: The end, but not goodbye Welcome to Glossy’s New York Fashion Week newsletter, bringing you on-the-ground insights and analysis from straight off the runway. All week, we’ll be sending behind-the-scenes glimpses and interviews with industry members straight to your inbox. Sponsored by Shopify Plus. After a long week, New York Fashion Week is coming to...