‘A great time to buy’: Why sneaker resale is booming, for now While much of the fashion world is bracing for potential long-term losses and slowdowns in sales, there’s at least one market where insiders are projecting confidence: sneaker resale.
How DTC brands are updating processes amid store closures Buck Mason is one of many brands across the DTC fashion space that has made the decision to close its stores to limit the spread of the virus. Erik Allen Ford and Sasha Koehn have set out to make the best of the situation, transitioning “a healthy percentage” of their...
The coronavirus is proving a catalyst for fashion companies to expedite long-term plans When the first flames of a trade war between the U.S. and China were stoked in the last two years, a number of brands and manufacturers began rethinking their major investment in China, citing the potentially prohibitive tariffs that might emerge. Now, the coronavirus pandemic is proving the final nudge...
Clothing renters are pausing their memberships as more companies work from home One of the most disruptive effects of the coronavirus outbreak is the wave of mandatory work-from-home policies sweeping across industries from media and PR to fashion. One potential casualty as events are canceled, people stay from home work and “social distancing” becomes the norm is fashion rental, an industry that...
‘The show must go on’: Why brands are moving forward with events, despite widespread coronavirus-driven cancellations Events are being canceled left and right, from small gatherings and happy hours to SXSW and Coachella. But despite the doom and gloom around the coronavirus' impacts on events, at least one fashion brand is choosing to continue holding its events, though in abbreviated forms and with extra precautions.
Confessions of a private-label designer: An over-reliance on data makes everything boring "It's honestly very generic, very basic. That's what too much data does. It makes everything look the same, everything the same color and same style, the easiest fit. Everything ends up homogenized. Part of the magic of fashion is walking into a store and something catches your eye that you...
Nordstrom downplays coronavirus’ potential impact Nordstrom’s home city of Seattle, described by the New York Times as “America’s coronavirus capital,” has been hit hard by the outbreak. In response, Nordstrom has taken defensive measures to stay safe, but the company’s optimistic response doesn’t seem a match for the potential damage facing both Nordstrom and department...
In a crowded rental market, platforms are betting on new subscription tiers to stand out Two years ago, fashion rental company Le Tote phased out its unlimited rental model in favor of more limited plans. Now, as the fashion rental market has become increasingly crowded and competitive, Le Tote has brought Unlimited back with an aggressively low price point to stay competitive in the rental...
Inside a Chinese manufacturing hub’s return to normalcy as coronavirus spread slows The impact of the coronavirus has so thoroughly disrupted supply chains that some brands are chalking up the entire spring season as a loss, according to a Chinese garment manufacturer.