Draper James is opening stores ahead of the holidays According to CEO Erin Moennich, the Mall of America store is part of the brand’s big retail experiment to see if it can use physical stores to drive the same customer acquisition that’s becoming increasingly expensive online. While the Houston store opened in Draper James’ largest market for online sales,...
‘Anti-Black Friday’: Inside brands’ alternative approaches to the shopping holiday Appropriately, an increasing number of brands and retailers are looking for alternative ways to approach Black Friday, beyond the standard day, weekend or week-long sale. Some brands are extending Black Friday deals throughout the entire month, some are releasing new product instead of discounting, and some are sitting out of...
Ahead of Black Friday, fashion and beauty companies flock to buy-now, pay-later platforms In the last two months, a number of new brands and retailers have adopted Afterpay in anticipation of holiday shopping. They include Nordstrom, Aldo, Alo Yoga, J. Crew, Madewell, Morphe, Le Creuset, American Eagle and Aerie.
Foot Locker upped its inventory spending ahead of the holidays A clearer reason why Foot Locker’s net income was lower than expected was due to increased spending. The company opened 32 new stores throughout the quarter as well as acquiring 93 more through its acquisition of West Coast athletic apparel retailer WSS in September for $750 million.
Fabletics is leaning on college tournaments and athletes to grow its men’s business The activewear brand is sponsoring the Jacksonville Classic, a NCAA college basketball tournament in Jacksonville, Florida on November 21. The new name of the tournament will be the Fabletics Jacksonville Classic and will feature eight college basketball teams including those from the University of Missouri, Florida State University and Boston...
Week in Review: Nike’s Travis Scott problem, Faire’s big fundraising round, Bottega’s new creative director and an inside look at Shein In this week's episode: Nike paused its Travis Scott collaborations, wholesale marketplace Faire raised $400 million and Bottega Veneta got a new creative director (while rumors swirled about why Daniel Lee left so abruptly). Plus, a closer look at Shein's massive -- and unethical -- growth.
Fashion Briefing: Black Friday drops are brands’ latest sales strategy Some in the fashion world have begun to wonder if there’s a way to join in on the Black Friday bonanza without slashing prices, or at least without making discounts the main appeal. For those brands, new product drops are an increasingly good option.
As livestream shopping takes off in fashion, no single platform is dominant Livestream shopping is a well-established business in China, worth more than $300 billion in less than a decade. But in the last year, more fashion brands are taking a chance on livestreaming as a new commerce channel.
Former Lululemon CEO Christine Day is building a new kind of American fashion company The House of LR&C’s growth trajectory, and the foundation Day has laid for the company’s future, are a case study in how to build a new kind of American fashion company. Conscious of the roadblocks that other multi-brand companies like Gap and Victoria’s Secret have faced, Day said the key...