In contrast to the buzzy opening of Alibaba’s Tmall Luxury Pavilion in 2017, late April saw the much quieter opening of Tmall’s latest platform for luxury brands: Tmall Luxury Soho, an off-price counterpart to Luxury Pavilion that is already attracting interest from luxury brands looking for ways to discount without...

Late last year, Neiman Marcus made a strategic investment in fashion resale company Fashionphile, its first big step into the world of resale. Now, with Neiman Marcus having filed for bankruptcy, Fashionphile’s fate is unclear.

Eliminating the use of fitting rooms is becoming a common part of the reopening blueprint for retailers, which are aiming to get back some of the foot traffic and revenue they’ve lost while making customers feel safe. Some retailers are keeping all fitting rooms off-limits, while other retailers are finding...

A growing number of brand founders are putting themselves front-and-center in their brands’ marketing, taking to Instagram Live for hangouts, interviews, AMAs (Ask Me Anything sessions) and workout classes. These informal, largely unscripted events hosted from a founder’s own home allow founders to strengthen their communities by interacting with them...

According to Boston Consulting Group, sustainability efforts are often additional costs that are not high on brands’ priority lists. Even brands that have been loud and proud about their sustainable practices have been forced to make cuts. But for some brands, the coronavirus has instead become an opportunity for creative,...

For years, Tapestry, owner of big mainstream fashion labels like Kate Spade, Coach and Stuart Weitzman, has been making a concerted effort to move away from deep discounts. But coronavirus has forced many fashion brands into less-than-desirable strategies, and each of Tapestry's brands is now showing heavy discounts on their...

As China has come to be a dominant force in fashion manufacturing, brands have been weighing the wisdom of solely producing in that -- or any -- single location. But coronavirus has made the move to diversify sources more urgent and logistically challenging.

With a recent photo shoot scheduled for mid-April canceled, Storq CEO Courtney Klein and her team began reaching out to women on Instagram -- both influencers and people whose photos the team liked -- and asking them to shoot product imagery for the brand.

Even as closet clean-outs trend, resale companies are having a difficult time attracting sellers due to the logistical obstacle of getting pre-owned clothes from sellers’ homes to the processing facilities. To compensate, they're seeking products from brands, which -- as unsold stock mounts -- are more willing then ever to...