Each quarter, the Glossy team explores key themes and topics from the rapidly evolving beauty and fashion industries and breaks them down for you. In this report, we looked at the changing face of retail and the top five trends shaping the industry.
Here’s a synopsis:
It’s never been a more interesting — or challenging — time to be a retailer. Consumers are changing how they shop. The rise of e-commerce giants has shifted power centers. There are more ways to reach consumers than ever before, and the ways that retailers distribute and market their products have changed dramatically. The rise of globalization and a more vocal customer base demands authenticity and transparency, changing the way retailers operate.