Confessions of a CEO: ‘The rise of fast beauty’s hyperconsumerism is driven by investors, not consumers’
Today’s subject founded her beauty brand less than 10 years ago and has not accepted any investments. She and her co-founder bootstrapped their launch with $50,000 and have only released a small number of products, which she says has been one key to its early and consistent profitability. Her former experience was in the corporate beauty industry and, more recently, she has also invested in other companies with her brand's profits.