How David’s Bridal lost its way amid transforming millennial wedding trends
David’s Bridal is the latest victim of the sea changes that have rocked the fashion world at large, with bridal fashion brands being hit particularly hard as of late. One of David’s Bridal’s top competitors, Alfred Angelo, folded completely and unceremoniously last year, leaving hundreds, if not thousands, of customers with no dress and no refund for their already-planned weddings. David’s Bridal, to its credit, has promised that every currently-placed order will be fulfilled as the company goes into a restructuring stage.