The Anna Sui guide to extending brand reach through collaborations
At this point, it would be hard to name a brand Anna Sui has not collaborated with. The designer's not-so-short list of partnerships to date includes Starbucks, Hush Puppies, Target, Ford, Tumi, Frye, Fila, O'Neill, Samsung, Mattel, Coach, T-Mobile, FitFlop, Opening Ceremony, Victoria's Secret and Vogue. In the last month alone, she's teamed up with three more: Macy’s (with a capsule collection), PB Teen (furniture) and Bed Stu (footwear and handbags).