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Marketing Playbook

Marketing Playbook

‘As a retailer, we’re in the entertainment industry’: Why American Eagle launched resale with an AR store

By Zofia Zwieglinska

Apr 19, 2023

Gen Z is set to account for nearly two-thirds of secondhand purchases in the next five years, according to the April 2023 report from resale company ThredUp. American Eagle is trying to facilitate accessible resale shopping for this customer by selling secondhand products through a Snap AR store. Previous AR stores have driven $10 million in total revenue for the brand, and now it's leaning further into the technology to drive sales.

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Jun

Miami, FL June 1-3, 2026
Glossy E-Commerce Summit
At Glossy’s E-Commerce Summit, leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.

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