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Expansion Strategies
Lawless Beauty sets sights on skin care with Forget the Filler product franchise
Aug 11, 2023
Called Forget the Filler Skin-Plumping Line Smoothing Perfecting Cream, the new cream may be the first skin-care item from Lawless Beauty, but it is not the first time a makeup brand has attempted to expand to makeup. According to the company, sales of its Forget the Filler products have grown 201% year-to-date compared to 2022.
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