Ulta's 21 Days of Beauty sale is on. Shop the best deals from week 1

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Ulta’s long-awaited, fall iteration of its 21 Days of Beauty sale is upon us.

The beauty retailer’s semi-annual sale started on Sunday and runs through September 16. Throughout those 21 days, shoppers will find deeply discounted deals on beauty products and brands from mass to luxury. Among them are viral products, such as Osea’s body butter and Anastasia Beverly Hills’ brow pomade, to cult classics such as MAC lipsticks and Yves Saint Laurent perfumes.

As always, each day will feature a new deal that’s only available for 24 hours. And, while you don’t need to be an Ulta rewards member to cash in on the sales, you can earn points on the purchases you make during the event. Whether you’ve had your eye on a new beauty product or tool or you’re just in the mood to splurge on a few new makeup essentials, now’s the perfect time to stock up.

Don’t miss out on Ulta’s biggest shopping event. You can shop the first week of makeup, beauty and skin-care deals below. Plus, check out the full list of the event’s sales here.