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Today marks the first day of Amazon’s two-day Prime event, which features some of the best deals and discounts you’ll find on the e-commerce site all year. Among them are steep discounts on a slew of must-have fashion brands and products.
Whether you’re eyeing summer wardrobe essentials, looking to add transitional pieces to your collection or ready to splurge on a luxury item, now’s your time to take advantage of markdowns.
The fashion category is heating up on Amazon. With the launch of its Luxury Stores in 2020, followed by the start of its partnership with resale company Rent the Runway in January, Amazon has been intentional about its efforts to attract new fashion consumers. The strategy may be proving successful, as 49% of shoppers plan to purchase clothing, shoes and accessories during Prime Day this year, according to a survey by Retailmeno.
Including discounted Levi’s, JW Pei and Adidas, below are wallet-friendly deals on apparel and accessories to consider on Amazon Prime’s first day of sales.
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