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Valentine’s Day is right around the corner. This year, instead of a dinner, chocolate or flowers, consider a spicier alternative: sexual wellness products. The once-taboo category has been heating up, in response to consumers’ growing curiosity and education about products during the pandemic. As a result, many investors are now funding brands in the category, and retailers are increasing the dedicated shelf space in their stores. In 2022, sexual wellness brands Cake and Dame both received over $6 million in Series A funding. And according to Acumen Research and Consulting, the sexual wellness market size is expected to reach $121.6 billion by 2030.
These major strides have made sexual wellness, tech and care more accessible and normalized for consumers interested in exploring the category — which is backed by experts: The American Sexual Health Organization says an active and healthy sex life can have a multitude of positive benefits, including less stress and more happiness.
Whether you’re new to the sexual wellness space and interested in educational-forward products, such as Rosy, or an expert looking to get more experimental with lubes and toys, there are plenty of suitable gifts for spicing up your bedroom.
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