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As Amazon Prime Day deals continue to roll in, so do product recommendations from creators across social platforms.
On Instagram and TikTok, users have taken to their stories and highlights to share their must-buys of the season. To be expected, beauty products, buzzy apparel and modern home goods that can be bought at a discount are among the most popular. To help you sift through the noise, we’re spotlighting just one TikToker’s recommendations.
According to her many followers — 2.8 million, to be exact — content creator Alix Earle is among the trusted voices on social media. The influencer quickly rose to fame last year for her relatable personality and honest reviews of some of the most popular beauty products. And she’s since become a go-to authority on what’s buzzy in fashion and beauty.
With Prime Day in motion, Earle has taken to her Instagram to post her essential Prime Day purchases. From everyday necessities like hair clips to the popular Laneige Lip Sleeping Mask, the ‘it’ girl’s Amazon storefront is full of hot deals.
Shop some of Alix Earle’s Amazon Prime Day picks below.
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