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The annual Hispanic Heritage Month, which runs from September 15 through October 15, is meant to uplift and celebrate Latinx and Hispanic heritage communities and their respective cultures, which have made significant strides in the U.S. Latinx founders are currently opening more businesses in the U.S. than any other minority group. In fact, Latinx-owned businesses now account for nearly 4% of U.S. business revenue, according to the Stanford Latino Entrepreneurship Initiatives. Founders within a myriad of industries, including wellness, are achieving success.
Similar to other underrepresented cultures, Latinx cultural practices, ingredients and products date back centuries. And many of the remedies and routines are rooted in herbs and plants proven to heal certain ailments. As such, Latinx wellness founders often use these natural ingredients in their products. Shop below to try them while also supporting a Latinx founder and elevating your self-care routine.
Bloomi
As the sexual wellness space has become less taboo, more brands have launched in the space. Enter Bloomi, founded in 2018 by Rebecca Alvarez. The sexual wellness brand designed for women sells a wide range of products, including toys, lubricants and massage oils.
Xula
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Since its inception in 2020, Xula has been on a mission to help people who suffer from uncomfortable menstrual cycles. Founder Karina Urdaneta herself formerly suffered painful periods. “I hope that our products can provide the same relief and support that they have given me on my healing journey,” she states on the brand’s site.
$68.00
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La Boticá
With an emphasis on natural materials and uncompromising quality, La Boticá, founded in 2018 by Dawn Marie West, wants to disrupt the self-care market with innovative products. According to La Boticá’s website, the brand sources “indigenous ingredients from South America that give reverence to the earth.”
$175.00
$28.00
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Nopalera
Founder Sandra Velasquez was on a mission to bring Latinx diversity to the body-care space when she launched Nopalera in 2020. Fast forward nearly three years later, and now, you can find the brand in some of the most prestigious retailers, including Nordstrom, Credo Beauty and Free People. Nopalera has become a fan-favorite due to its natural ingredients and the brand’s compelling story celebrating its cultural roots.
$14.00
$58.00
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Vela Negra
In 2021, when Dr. Aisha Cort founded Vela Negra, meaning “black candle,” her goal was to bring high-quality candles “inspired by heritage and home” to the marketplace. Though luxury candles are nothing new, Dr. Cort hopes her brand story and sustainable angle will usher in more diversity in the home fragrance market.
$15.00
$10.00
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