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About a month ago, Sephora quietly added Glamnetic’s Press-On Nail Kits to its online assortment, in four patterns. The mega-retailer already carried the brand’s false lashes, which are what it is known for. But Sephora, known for its prestige beauty play, had steered clear of press-on nails until now. “They’d never considered press-on nails as a category,” said Ann McFerran, Glamnetic’s founder and CEO.