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Sex is in for summer: How Neutrogena got in on #SteamyBookTok with its latest launch
Aug 6, 2025
To launch its new Vitamin C serum, Neutrogena did something unexpected for the 94-year-old brand: It tapped 31-year-old Serena Kerrigan, social media's self-proclaimed "Queen of Confidence," to pen two steamy stories for a mini book called "Bank Your Glow." They're now available on Wattpad, the free online platform for sharing stories.
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