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Glossy Pop Newsletter: What Vacation did next — How the 3-year-old brand continues to shake up the sunscreen category
Apr 5, 2024
On March 5, Vacation built upon its Ulta Beauty distribution by entering select Target stores, with a focus on high-volume doors near college campuses. In 2023, the brand achieved 200% year-over-year sales growth, and it's projecting comparable growth this year. By the end of April, it will have launched six new SKUs in 2024.
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