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Member Exclusive

Building Meaningful Connections: The Future of the Brand-Influencer Deal

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By Jill Manoff
Aug 15, 2023

There is an ever-evolving relationship between brands and influencers. That can be owed to the rise of micro-influencers and the prioritization of authenticity and transparency, as brands and influencers strive to connect with their audiences on a deeper level.

In this panel discussion, which took place at Glossy’s first Beauty Pop event in July, Sala co-founder Shanina Shaik, Too Faced Cosmetics svp of global marketing Somer Tejwani, and Beaubble co-founder and CEO Jun Young “Jordan” Lim discuss the future of the brand-influencer deal and the ways both parties can work together to build meaningful relationships with customers, followers and community members.

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