There are only a few aspects of the runway show that Rebecca Taylor misses: the way the clothes move down the catwalk, the post-show euphoria (before any critiques come in) and all the congratulations. But to her, all of that amounts to only 5 percent of a show production.
“Shows are 95 percent stress, drama, sweat, tears and money, and 5 percent fun. The 5 percent I do miss,” said Taylor. “Runway shows are amazing, and amazingly expensive.”
One element of the fashion show Taylor doesn’t miss is creating eccentric pieces specifically to flaunt on the runway, not to sell to customers. That popular habit among fashion designers is an industry flaw, in her eyes, and not something her small team has the time, energy and resources for. Instead, Taylor has been showing her collections — the entirety of which are meant to be sold commercially — in one-on-one appointments with buyers in her showroom. There she can discuss every item in detail, express her inspiration and get direct feedback from a valuable, if selective, audience.
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Taylor joined the Glossy Podcast to discuss the evolution of her relationship with the runway show, her decision to break away from the in-season model and the role technology has played in her collections.
