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Glossy Pop Newsletter: At Hally House, Bama Rush students are the new influencers
It’s Spring Break season, Coachella kicked off on Friday, and brands have been trying to figure out the best ways to engage. For Hally, the Gen-Z-focused hair color brand, the answer was not in California, but rather in Aly’s Beach, Florida — a small town located a four-hour drive from the University of Alabama. The beach town is a common getaway for the college’s students.
RMS Beauty celebrates growth with 360-degree marketing campaign
A “clean” beauty brand founded by makeup artist Rose-Marie Swift, RMS Beauty sold a majority stake to investment firm Highlander Partners in 2021. Terms of the deal were not disclosed, but it was estimated that the brand had reached around $30 million in annual sales at the time. The same year, David Olsen, formerly global vp at Net-a-Porter, was appointed CEO of the company.
Throwback pricing and low-res imagery: Established brands look to the past for marketing success
In the current marketing landscape, digital is decidedly king. But surprisingly, a growing number of brands, including Gap, Starter and OSEA, are relying on analog channels to resonate with consumers.