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Luxury Briefing: Luxury resale saturation is changing how people shop

Luxury Briefing: Luxury resale saturation is changing how people shop

For the last five years, resale has been growing tall. A few major platforms like StockX and The RealReal grew rapidly and became publicly traded. Now, resale is growing wide. New resale channels are popping up both physically and digitally, showing up everywhere from physical locations like Disney World to online channels like TikTok Shop and brand websites.

The Normal Brand’s Jimmy and Lan Sansone: ‘To build a lasting brand, you need a brick-and-mortar presence’

The Normal Brand’s Jimmy and Lan Sansone: ‘To build a lasting brand, you need a brick-and-mortar presence’

In 2015, Jimmy, Lan and Conrad Sansone launched The Normal Brand, a fashion company focused on easy, comfortable clothing suitable for both workdays and weekends. In the nine years since, without outside funding, the brothers have opened 11 stores — in cities including Nashville and Indianapolis — and entered partnerships with retailers including Nordstrom and Von Maur. The Normal Brand, which is based in St. Louis, now sells in 500 stores nationwide.