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Inside Levi’s new low-risk, high-reward marketing strategy
Beyoncé’s “Cowboy Carter” album was a perfect test of Levi’s new approach.
Violet Grey alums open Play Lab Beauty, an Asian beauty boutique concept in LA
Glossy got a sneak peak into the new K-beauty boutique concept that opened on Wednesday in LA by Violet Grey founding team alums Vanessa Nabhani and Jeanha Joo. The boutique, located in the busy Old Town Pasadena shopping district, will stock color cosmetics and skin care from Korean and Japanese brands, as well as international founders inspired by the trends, products and innovation found in the Asian beauty industry.
Carolina Herrera’s Wes Gordon: Department stores aren’t the only important sales channel anymore
Under his creative guidance, Carolina Herrera has continued to captivate a global audience, expand to new markets and grow its e-commerce reach. The brand is opening multiple stores in the next couple of months, with its most recent opening being Palm Beach.