While millennials may have ushered in the DTC era, Gen Zers are the ones ending it, according to insights shared at the Glossy Beauty Summit.
On Day 2 of the Glossy Beauty & Wellness Summit, held this week in Huntington Beach, California, Erica Culpepper, L’Oréal Group’s general manager for Carol’s Daughter, Softsheen-Carson and Thayers Natural Remedies, broke down her approach to owning the brand story. Leveraging the right influencers and tapping into brand-relevant conversations on…
Marianna Hewitt, co-founder of skin-care brand Summer Fridays, launched the cult brand in 2018 with fellow influencer Lauren Gores Ireland with a single SKU product: the Jet Lag Mask. Now, the brand is stocked in Sephora and sells 14 cult products. Since its launch, Summer Fridays has used the lessons…
On day one of the Glossy Beauty and Wellness Summit, taking place this week in Huntington Beach, beauty executives met for a town hall-style discussion on the biggest challenges they’re facing. All talk turned to four topics.
Hiring top-level talent is getting more difficult, plagued by many of the same challenges that hiring at lower levels presents. The pandemic has made remote work a reality, which is affecting where brands recruit and how willing candidates are to relocate. On top of that, as the stakes are higher…
Based on a survey of 34 brand workers, new Glossy and Modern Retail research shows that brands are prepared to spend more on advertising in the next year, compared to the past 12 months.