Direct-to-consumer brands from Everlane to ThirdLove are turning to physical retail to accelerate growth, as the cost of digital advertising continues to rise. However, a recent study from global location data technology company Blis found that many DTC brands opening their own permanent retail locations are seeing less foot traffic…
In this edition of the weekly Research Briefing, we share focal points from Glossy’s recently released report on how luxury shoppers are spending more on luxury goods this year.
In this panel discussion, which took place during Glossy’s Beauty Pop event in July, Phlur founder and creative director Chriselle Lim and Know Beauty founder and CEO Vanessa Hudgens explore how they’ve been able to revolutionize and rebrand in the beauty industry with strategic alignment and storytelling.
Love Wellness founder Lo Bosworth, Saltair co-founder Iskra Lawrence and Dezi Skin founder Desi Perkins share the key business strategies they’ve relied upon as influencers-turned-founders, as well as the challenges and triumphs that have shaped their entrepreneurial paths to date.
This week I look at Sephora’s ambitious customized-beauty play, which includes a new online and in-store partnership with Function of Beauty and the retail expansion of skin-care brand Proven.
In this panel discussion, which took place at Glossy’s first Beauty Pop event in July, Sala co-founder Shanina Shaik, Too Faced Cosmetics svp of global marketing Somer Tejwani, and Beaubble co-founder and CEO Jun Young “Jordan” Lim discuss the future of the brand-influencer deal.
When Grammy-winning singer Rihanna revealed her pregnancy during this year’s Super Bowl halftime show, she became an instant maternity influencer. This week, her lingerie brand Savage x Fenty leveraged that influence, launching its first maternity capsule. Centered on bras made to be convenient for breastfeeding, the included styles feature the…