Fashion is at a tipping point. Digital is the divining rod guiding almost every decision right now: With online sales of luxury goods growing four times faster than offline, brands have been forced to adapt how they spend their money and their resources as well.
Glossy is a new publication from Digiday Media that will chart the seismic activity tearing through the fashion and luxury space.
As luxury and fashion brands have started to embrace e-commerce, they’ve been confronted with a whole slate of new challenges. Platforms are important; but which are best for the brand, and which can be ignored? How does a company tackle existing legacy structures that make change difficult? And perhaps most important, how do brands fulfill the expectations of a customer base that looks nothing like it did just a few years ago?
For the past eight years, Digiday has covered the highs and lows — and bumps and bruises — in media and marketing as publishers and brands make the transition to a digital era. One of our core tenets is honesty, because we believe that in periods of upheaval, a frank assessment of the challenges plays an important role in progress. We hope to bring the same depth and honesty in coverage to the fashion and luxury industries. And we hope to have some fun along the way.
Glossy’s coverage will not be structured around the tired old subject areas: Instead, we’ll surface hot topics on a rotating basis that will reflect what’s of particular interest right now: whether it’s fashion’s approach to virtual reality or how Instagram is affecting buying decisions at major brands. We’re also introducing the Glossy Podcast, a half-hour show in which we talk to the people making change happen in the fashion and luxury industries. And through videos, we’ll go behind the scenes at cool retailers, interview the people behind some of the most creative brands, and feature the newest technologies. For those deep in the weeds of tech, we’re using a decoupled content-management system to make Glossy on mobile as fast as an app.