The Kardashian clan and Olivier Rousteing just can’t seem to get enough of each other.
The makers of mobile game “Kim Kardashian: Hollywood” announced today they will introduce 20 pieces from the Balmain Paris spring 2016 collection. Though Balmain has been available on the app since February, the new items are an extension of the growing partnership between the Kardashian clan — proud members of the “Balmain army” — and creative director Rousteing. The move comes on the heels of Kim Kardashian’s appearance in Kanye West’s “Wolves” music video last week, which served as a joint advertisement for the Balmain line.
Kim tweeted the news on her Twitter account, racking up more than 2,300 likes. The starlet and her sisters are close friends of the designer, who has made exclusive items for the famous family on a number of occasions
A photo posted by OLIVIER R. (@olivier_rousteing) on
The Kardashian game, launched in 2014 by Glu Mobile Inc., opened a virtual boutique in February to help increase exposure to fashion brands by allowing users to dress their avatars in the digital clothing of designers like Karl Lagerfeld. To date, the game has been downloaded 45 million times and raised a total of $157.88 million since March 31st.
“Our continued partnership with the ‘Kim Kardashian: Hollywood’ game is successful and acts as a mirror to real life, which helps us build awareness of the brand with new digital followers,” a Balmain spokesperson told Women’s Wear Daily.