Fashion

Though a common strategy, particularly among young direct-to-consumer brands, establishing dominance in a single product category as a gateway to growth is easier said than done. But, with its American Eagle and Aerie brands, AEO has the first step on-lock. With big revenue and profit goals for 2023, it’s now working toward a more balanced product focus. And, according to AEO CEO Jay Schottenstein, delivering speed, convenience and engagement will be key to retaining and engaging customers along the way.