Fashion

While New York and Los Angeles remain the biggest cities for both fashion and beauty, small brands like Esker, larger brands like Kendra Scott and retailers like Neighborhood Goods have all relocated to or opened stores in Austin over the last year. The prevailing feeling among those companies is that Austin offers lower cost to entry for brands compared to an ultra expensive market like New York, while the drawbacks of moving away from the coasts -- like disconnecting from coastal professional networks -- have been lessened by the pandemic-fueled switch to remote work.