Fashion

Brands including Jonathan Simkhai and Simonett took part in the event for the first time by hosting presentations or runway shows. The shows offered them an opportunity to stand out in the increasingly congested swimwear market, both ahead of key trade shows and at a time when traveling is top of mind for consumers. Many shows were targeted at consumers, featuring influencers as models, entertainment beyond fashion looks and see-now, buy-now collections. Meanwhile, other brands hosted event-adjacent activations to tap into the buzz -- which, according to insiders, was palpable.