How size-inclusive boot brand DuoBoots leveraged TikTok influencers to relaunch
On TikTok, the hashtag #widecalfboots has 41.6 million views. If you scroll through, you'll find creators talking about the struggle of finding a knee-high boot that fits and speaking to the brands that offer extended sizing — Torrid, Eloquii, Vince Camuto, and more. Many videos show success stories — "wide calf girlies" showing off the successes they've finally found — but, as you'll notice if you watch enough of these videos, the wide-calf option doesn't always work, and often there is only the "traditional" size, and one other offering.