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Beauty
Glossy Pop Newsletter: The New Community Playbook — Brands are adding customers to the PR list
Sep 22, 2023
A couple of years ago, Lindsey Carter, founder of activewear brand Set Active, began noticing people "ripping apart brands for sending PR packages to bloggers who get 50 [of them] a day," she said. Today, Set Active sends PR packages — the same ones it sends to influencers — to its most engaged customers.
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