We want to hear from you:
Take this quick survey to help Glossy improve our products & be entered to win a $50 gift card.
Ad rendering preventing in staging
Ad position: web_leaderboard_
Ad position: web_leaderboard_
Beauty
Glossy Pop Newsletter: Why Divi founder Dani Austin worked with negative reviewers to launch new products
Jan 12, 2024
Recently, Divi geared up to launch its second shampoo and conditioner, formulated to be volumizing. To do so, Austin settled on an untraditional marketing technique leveraging her 2 million Instagram followers: She directly called some of her followers who'd left negative reviews on her first shampoo and conditioner.
Latest Stories
The Glossy Beauty Podcast See More
Special Crossover Episode: The Shopper’s Black Friday Playbook Nov 27, 2025
T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category, plus news Nov 20, 2025
Bansk Beauty’s Reuben Carranza on building a distinct brand that lasts, plus news Nov 6, 2025
Ad rendering preventing in staging
Ad position: web_mid1
Ad position: web_mid1
Ad rendering preventing in staging
Ad position: web_bfu
Ad position: web_bfu