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Beauty
Ulta Strategies: Everything you need to know about Ulta’s new UB Marketplace
Oct 14, 2025
Ulta Beauty’s highly-anticipated digital marketplace, called the UB Marketplace, has officially launched. Ulta’s team hopes to supercharge its online business by offering thousands of new products from trending and emerging brands and categories without the consumer recognizing any difference in the online or app shopping experiences. Glossy sat down with Ulta Beauty execs to learn more about the new launch.
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