We want to hear from you:
Take this quick survey to help Glossy improve our products & be entered to win a $50 gift card.
Ad rendering preventing in staging
Ad position: web_leaderboard_
Ad position: web_leaderboard_
Beauty
To increase or not to increase: Beauty brands grapple with raising prices as tariff uncertainty continues
Jun 16, 2025
While E.l.f. Beauty and Saie announce price hikes, LVMH signals reluctance to raise beauty pricing, and buzzy brands like Bubble and Coco Kind share promises to maintain pricing. Plus, new studies show even a 10% increase could erode brand loyalty. Glossy investigates the pros and cons of passing tariff expenses off to consumers.
Latest Stories
The Glossy Beauty Podcast See More
Special Crossover Episode: The Shopper’s Black Friday Playbook Nov 27, 2025
T3 founders Dr. Julie Chung and Kent Yu on creating the luxury hair tool category, plus news Nov 20, 2025
Bansk Beauty’s Reuben Carranza on building a distinct brand that lasts, plus news Nov 6, 2025
Ad rendering preventing in staging
Ad position: web_mid1
Ad position: web_mid1
Ad rendering preventing in staging
Ad position: web_bfu
Ad position: web_bfu