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Beauty
JLo Beauty’s Lisa Sequino: ‘A lot of people can talk the talk, but you need grit’
Oct 6, 2022
There is no telling if beauty has reached its peak celebrity brand moment. But Lisa Sequino, co-founder and CEO of JLo Beauty, said that doesn't matter; her company doesn't solely trade on Jennifer Lopez's famous persona. In fact, Sequino said JLo Beauty is as much about pro-living as it is about Lopez.
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