This profile is part of the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.
Who: Jess Hunt, Refy
Platform & Following: Instagram (1.7M Followers)
What are you known for & how did you get your start?
I am known for being a fashion and beauty influencer. I love sharing looks I wear as well as my beauty must-haves! I grew my following by being visually consistent with the content I share, in terms of my style and aesthetic, and by posting frequently across both stories and my Instagram grid.
What’s the brand: Makeup
Find it: www.refybeauty.com, Sephora.com, select Sephora stores
Why did you decide to bring a brand into this crowded marketplace?
I was using around five different eyebrow products every day just to achieve the brow look I was happy with, so I decided to simplify this process by creating a three-step brow process. REFY is all about simplifying beauty.
What makes the brand different?
Innovation is at the heart of the brand, and we will only ever create problem-solving products that we feel the beauty industry is missing and that our customers are calling out for.
Fun fact: REFY’s first collection sold out within six weeks of launch.
Best seller: Brow Sculpt Shape and Hold Gel with Lamination Effect
To read the rest of The Glossy Pop guide to influencer-founded brands, click here.
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